I think we’ve just got lucky!
New Year started off with bright, shimmering sparkles for us, because we found ourselves in the beautiful Winter Wonderland of Crystals—-where else, but in the Headquarters of Swarovski Crystals in Wattens, Austria! Well, not everyone would consider this place as a Bucket-List sort of thing, but If you love Crystals and you have a thing for Arts, plus you are in the vicinity of Innsbruck, then this can be a great getaway for everyone in the family!
As for me, I love the unique sparkle of Crystals. I like the simple beauty of it whether it’s in a form of jewelry or from an art installation. I have learned that it takes talent and high-end technology to come out with these gorgeous creation. The sparkle is something magical and when you wear something that blings, plus you feel good about it ,then nobody can take away that from you, regardless of how much it costs.
So when we’ve learned that the Swarovski HQ is just half an hour drive from Innsbruck, we decided to give it a go. At first I was just super curious of what’s all about the face of the Giant,I’ve only seen it in photos, so I wanted to know the concept behind it. The Giant, is one-of a kind symbol, that is the face of Swarovski, same as the Swan as its current symbol.I find it fascinating how from 1899, Swarovski uses the Edelweiss flower as its logo. Edelweiss symbolizes Alpinism and purity, for a fact that Edelweiss is one of the most beloved flowers in Austria.
All my questions were lost as we stepped into the magical world of the huge Krystallwelten. My eyes feasted, and my mind marveled into the artistic creations that are on display. The company itself , which operates in roughly 2,800 stores in around 170 countries, and employs more than 32,000 employees, and has a revenue of about 2.6 billion euros (in 2016) looks magnanimous against the azure mountains,it stands out among the hilly country side of Wattens. Now I understand why people from different parts of the world traveled half across the globe just to see what’s in this place. Swarovski is still Innsbruck’s #1 Tourist attraction! Thanks to the great mind of Daniel Swarovski, the founder of Swarovski Crystal Dynasty, a humble glass cutter, and a genius to create a Diamond for everyone!
If you are interested to know how it all started, from Daniel Swarovski’s humble beginnings to what Swarovski is now to the world, here I found an interesting Swarovski story.
I, myself were fascinated of how crystal is being made, so it’s just fitting to share with you what I’ve found out about the art of making Crystals. The modern Crystal museum is not just a shop where you buy a piece of crystal jewelry. The whole place itself is a platform for Arts with the theme of Crystal, thus making it a top-ranking Austrian tourist destination for its modern Architecture and facilities. Maybe not everyone loves Art or jewelry, but I must say that the Artistic installations there conveys great minds and concept, and of course guarantees delight for everyone in the family no matter what the weather is.
Its winter time and just in time for the New Year, so the whole place is still heavily decorated with Winter Magic Moments where the visualizations were designed by Tord Boontje. There’s a giant Christmas Tree ,carousel and many unique art installations glittering with lights can be seen in the gardens.When we arrived at the Arrival’s Hall where we got our tickets, we already have the glimpse of the grand entrance to the Chambers of Wonders, with The Giant of Wattens, slightly covered in snow and foliage, with its glistening eyes and mouth flowing with water.The world renowned-landmark of the World of Crystals created by the great mind of multi-media Artist, André Heller!
Chambers of Wonders
Little that the world know, inside the Swarovski Crystal Worlds are 16 Chambers of Wonders.These are special chambers designed by world-class talented Artists showing their inspiring creations.
The Artists have one goal in their mind:
Nurturing the sense of wonder of every visitor who came to Wattens! This place offers more than the bling. So it’s not only a place to buy crystal jewelry, it is a place that displays innovative Crystal Technology and artistic minds, with crystal as the main component!
Some of the notable Artists and Art installations that I personally found to be inspiring were :
Manish Arora’s “Ready to Love” is super colorful, funky, with dancing lights and a stairs full of colorful inscriptions with the theme Love.It is so fresh and luxurious that my daughter was so delighted to see this.If you are traveling with children, a place like this might be boring for them, but in the chamber of “Ready to Love”, it looks like it’s a colorful play area with interacting lights.
André Heller’s “Heroes of Peace” is an interactive stage. Heller designed an accessible explorable theater for all the senses to inspire, amuse and fill up the audience with positive energy. We saw Martin Luther King, Albert Einstein, Mahatma Ghandi in a hologram-filled space! Looks eerie at first, but it’s quite high-tech!
Fernando Romero’s ” El Sol “ is a stunning art installation which focuses on man’s relationship with the sun. This is by far my favorite since it reminds me of the stunning Winter sunsetscapes that I saw while I’m in Tyrol. El Sol is a one-of a kind, large geodesic structure,mimicking the sun made up of 2, 880 individually manufactured Swarovski crystals!
Another beautiful sight inside the Chambers of Wonders is the “The Eden” by Fredrikson Stalard . For me, it is unique, and I love the mystery. My daughter enjoyed this one too. It’s like she is walking in a maze. It’s a forest-fantasy in an archaic, primeval world. At its entrance, a waterfall, filmed in the surrounding Alps, cascades down a screen and is reflected by the walls, while the roar of the water permeates the entire Chamber of Wonder, creating a wall of background sound. Inside, the visitor follows a path that meanders through a dense wilderness of simple polished brass structures, which through mirrored walls appear to go on to infinity.
Within the depths of this dark forest, the wanderer encounters strange, hidden gems in the form of the biggest crystals Swarovski has ever produced. They emerge as beacons of light from the dark, like strange, exotic birds, reptiles, flowers, or fruit, symbolizing the magnificence of nature and the origins of life.
For the rest of the Chambers of Wonders are listed Here. Seeing them one by one is like being transported into a magical world one after the other where Swarovski crystals shines the best.
Of course, inside as well is the tempting shop of Swarovski where we’ve seen all beautiful things out of crystals! Adjacent to the Chambers of Wonders is the Swarovski Shop where you can mesmerized yourself with all the beautiful jewelry and items offered by Swarovski. They are currently having a huge Sale so visitors are really flocking and hoarding over it.
We went out to grab a bite inside Daniel’s Cafe & Restaurant which is also dynamically designed. It is very spacious and we loved the food.The price was reasonable and their service is excellent.
Outside, we marvel along the beautiful Crystal Clouds installations.We visited on a snowy, cloudy day but still, the sight of the Krystallwolke is something that amazes me. It’s made up of 800,000 crystal jewels embedded in a net like structure to mimic clouds.It is designed by Andy Cao and Xavier Perrot.
We continue to wander off through all the Kunst im Garten ( Art in the Garden), Labyrinth (Maze), Roman Excavations, and go inside their one-of -a kind Spielturm ( Playtower) .This is a place that my daughter loves, so do we!She needed a time to release her energy so this place really comes handy.
They have a state of the art indoor playground and a tower that is completely amazing! The view from inside seeing the mountains is beautiful even on a cloudy day.The façades of the tower, designed by architecture firm Snøhetta, consist of 160 crystalline facets, though no two are exactly alike. The panes are imprinted with an innovative pattern of millions of tiny animal motifs. The view from inside to outside is visible at all times and at night, the structure is a spectacular body of light.
I have seen that not only children love this place but also their parents who played with them. There are slide tunnels, maze, puzzles and bouncing areas. Outside there is also an Outdoor playground, a Labyrinth maze and so much more.
To cap up our Swarovski experience, I could say that it has been a well-spent day. I did not expect that my husband would love this place but He said that He actually enjoyed it.We haven’t seen all the other attractions since its cold outside but then, there is always a reason to come back.
How did you start your year?
Do you like Swarovski Crystals over other type of jewelry?
Would you like to visit this place given a chance?
If you enjoyed this post, make sure you follow #myInnsbruck experience from my other posts about our New Year experience in the Alps.